She continues to be true to her brand and lead her life based on her deep values to serve humanity. Oprah has been called the most influential woman and the most influential black person of her generation. Her brand is so powerful that her influence is called the Oprah Effect. Much like a halo effect, everything she endorses or believes immediately becomes popular among her millions of followers.
Oprah consistently lives her brand by emotionally connecting to her audience and making values based -choices. She has triumphed adversity and exudes the strength of human spirit. Her greatest gift is that she leads by example and encourages others to live their best selves.
source: Chritton Susan,(2012), Personal Branding for DUMMIES, Wiley & sons, Canada.