In 2011, Kate Middleton wowed to the world when she married Prince William. She went from being a commoner to being a celebrated new royal and fashion icon. She is admired for her elegant conservatism and is gaining a reputation as sensible, levelheaded, and down-to- earth. She is the first royal bride to have earned a college degree, and her subjects love her.
Middleton is winning rave reviews for her ladylike intelligence, her elegant sense of style, her charming personality, and her easy connection with people from all walks of life. Whatever she wears becomes the latest style .
This brand is making waves across the world, and it will be fun to watch. Middleton grow and evolve as she settles into her royal role.
Reference: Chritton Susan(2012), Personal Branding for Dummies,Wiley and Sons,Canada.