IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE.
It's not how good you are, It's how good you want to be. It's the book that I'm reading this week, for the record this book is small, easy to understand and it doesn't cost a fortune, you can just get it by only $ 8.95.
Whether you are a school leaver, self employed or a managing director, this book is invaluable for everyone who aspires to succeed.
Now I like to show you the opening words of the book.
Here are the two messages I want to share with you today from the book;
DO NOT SEEK PRAISE. SEEK CRITICISM (pg. 26)
It is quite easy to get approval if we ask enough people, or if we ask those who are likely to tell us what we want to hear.
The likelihood is that they will say nice things rather than to be critical. Also, we tend to edit out the bad so that we hear only what we want to hear.
So if you have produced a pleasantly acceptable piece of work, you will have proved to yourself that it's good simply because others have said so.
It is probably ok. But then it's not great either.
If, instead of seeking approval, you ask, 'What's wrong with it? How can I make it better?', you are more likely to get a truthful critical answer. You may even get an improvement on your idea.
And you are still in a position to reject the criticism if you think it is wrong.
DON'T LOOK FOR THE NEXT OPPORTUNITY. THE ONE YOU HAVE IN HAND IS THE OPPORTUNITY.
We are always waiting for the perfect brief from the perfect client.
It almost never happens.
You're probably working on a job or a project right now and saying , 'This is boring, let's just deal with it and get it over with. We'll make next one good.'
Whatever is on your desk right now, that's the one. Make best you possibly can.
It may not be great, but at least you'll have the satisfaction of knowing you did the best you possibly could, and you may learn something from it.
And you're always free to do an alternative that does satisfy your creative standards.
Good briefs don't just come along.
That's true, even if you've earned a reputation for doing good work (although that helps).
Successful solutions are often made by people rebelling against bad briefs.
I have found this book very interesting and educative. Get your copy from Amazon.com. What do you think?
Arden, Paul.(2003) 'It's Not How Good You Are, It's How Good You Want To Be'. Phaidon Press Limited, London.